Bragg Gaming Group’s ORYX Gaming has today announced that it has entered in to the casino market in Switzerland with a new partnership deal involving Grand Casino Luzern; one of the largest online gambling operators in the Swiss market.
The content deal between the two gambling firms will see ORYX Gaming supply Grand Casino Luzern’s digital offering mycasino.ch with a selection of high quality and top performing content from its product.
ORYX Gaming continues to strike new partnerships with gaming companies in regulated gambling markets and this latest deal follows a successful collaboration with SoftSwiss just over a week ago.
The online gambling market in Switzerland is still in its infancy and only opened last year, so this latest collaboration between ORYX Gaming and Grand Casino Luzern marks a significant milestone in both of the firm’s histories.
CEO at Grand Casino Luzern Wolfgang Bliem shared his thoughts on the deal and what it means for his company:
“We have had a strong start to our online operations and are constantly looking for fresh and exciting content to enhance the experience for our growing customer base. We’re thrilled to have the opportunity to collaborate with ORYX moving forward. Our main objective is to provide our Swiss players with pure entertainment at the highest level, and we believe ORYX’s portfolio of games can help us achieve just that.”
According to reports, Grand Casino Luzern’s online digital brand mycasino.ch generated approximiately €8.2 million in revenue last year.
Since obtaining its ISO Certification, Grand Casino Luzern’s operator site is the first Swiss gambling operator that ORYX Gaming has collaborated with and as part of the deal will see the integration of premium casino games with ingame features and innovative mini-game jackpots that are already hugely popular with players at other sites.
Thrilled To Make Debut
Managing Director of ORYX Gaming Matevž Mazij also shared comments on the casino content provider’s latest collaboration with Grand Casino Luzern:
“The Swiss online market is one that we have had an eye on since the new legislation entered into force in 2019 and we are thrilled to finally make our debut.
“Grand Casino Luzern makes a perfect partner for us as one of the most established operators in the market with a strong online brand and we look forward to working together to build our presence in the country.”
Top games from the ORYX Gaming content solution include: Golden Nights, Red Hot Fireport, Crazy Chicken Shooter, Punch Club, Sheriff Colt, Joker Max, Wild Mine, Temple of Heroes, Joker Supreme and Evil Elf among others.
What Buzz Think
This deal is definitely a mutually beneficial one that provides both companies with the opportunity for growth and to solidfy their presence in the Swiss gambling market from the very start. The operator will benefit from a huge boosted casino and slot offering, whilst ORYX will be broadening its reach of its own in-house titles and third party development partners.