It has been announced today that gambling solutions provider BtoBet has signed a new partnership agreement with African sportsbook and online casino Yellowbet for the supply and implementation of its Neuron3 product platform.
Neuron3 is a single gambling and betting solution platform, which provides operators with business management tools to build their online sportsbook offering.
Yellowbet is a online sportsbook and casino brand in Africa and this latest deal will see the operator’s Cameroon arm utilise the Neuron3 product platform from BtoBet.
In addition, being a flexible and scaleable platform, this agreement will also allow the betting operator to migrate its other African brands to the platform in the future should it choose to do so.
Live sports betting, virtual sports, online casino with jackpots and live casino are just a few of the gambling products currently offered by Yellowbet for bettors and casino players in the regulated African gambling market.
Yellowbet Cameroon’s Country Manager Nkurunziza Dominique commented on the partnership:
“We take great care of our players and BtoBet, with its Neuron technologies, constituted the ideal technological partner for us to provide a betting experience that would enable Yellowbet to tailor the UX according to the different player profiles.
I am looking forward to collaborate with BtoBet and to increase our brand value through their vast wealth of knowledge of the African iGaming industry.”
This deal is significant for BtoBet as it looks to grow and expand its brand throughout Africa and is fast becoming a leading supplier of betting and gaming products in international markets.
BtoBet’s Chief Marketing Officer Sabrina Soldà also spoke out about the collaboration with Yellowbet:
“I am pleased that Yellowbet have chosen BtoBet and the Neuron 3 platform to power its brand in Cameroon. Throughout the years BtoBet has transformed itself into the primary gateway for operators seeking to expand into Africa without having to adopt a one size fits all approach.
Our in-depth knowledge of the regions and their various micro-elements, such as the varying player betting behaviours, enable us to help all our partners to position themselves in an optimal position and deliver a betting experience that reflects their brand. I am positive that Cameroon will be the first of many more success stories with Yellowbet.”
The Neuron3 product is not only innovative and convenient, with its one size fits all makeup, but the team behind the product have a vast wealth of knowledge and experience in delivering a tailored betting experience that matches the operator’s brand and vision perfectly.
In addition, collaborating with BtoBet provides Yellowbet with the opportunity to tailor the betting experience of each customer and integrate a range of games suited to the African online casino market.