Enteractive is a global leader in gambling technology and interaction, and utilises innovative methods to build relationships between online casino players and operators.
The deal will see the technology firm provide its (Re)Activation services to BOSS. Gaming to boost player acquisition and retention along with deposits to operator brands Bootlegger Casino and Boss Casino.
Powered by personal human interaction, Enteractive combines its sophisticated technology platform with engaging one to one conversation to improve player satisfaction and operator revenue.
Regulated gambling markets where players reside, including: the Netherlands, Norway, Canada, Finland and Germany.
Enteractive founder and CEO Mikael Hansson commented on the partnership and why its services are specialised:
“Players demand a closer relationship with iGaming brands these days, like so many other sectors.
Our personal calls promote trust and loyalty which allows operators to reduce churn and garner more fruitful communication with their players.”
According to reports, a personalised approach involving telephone calls and player contact enables better player-operator engagement and to highlight any gaming concerns players may have towards their chosen online casino.
What’s more, by collaborating with operator data direct via CRM, Enteractive are able to use their 100 strong team to touch base with players in active European gambling markets in an environment they feel comfortable.
Head of CRM at BOSS. Gaming Solutions Daniel Fernández spoke out about the link-up and what it will bring to the forefront:
“This partnership with Enteractive will help us convert more players from non-depositing segments that can be harder to reach with our regular CRM activities.
The personal approach shows our players that we have them front of mind, and lets them engage more closely with our brand.”
Reportedly, through various processes and protocols, the retention and reactivation specialist is able to promote sustainable entertainment through responsible procedures with a proven record of boosting deposit rates and player engagement.