Entain On Track To Take US Leadership

Entain On Track To Take US Leadership

The online gambling giant Entain, formerly GVC, has today marked its first day of trading under the rebrand by outlining its vision and corporate direction for the future.

The ambitious plans have been made public by the company’s Chief executive officer Shay Segev and will incorporate Entain’s operator brands, including BetMGM, Ladbrokes and bwin among others.

Over the past few weeks, the corporation announced the rebrand from GVC to Entain and set out its growth and expansion strategy, particularly in the United States. The company remains on course to break in to new markets and reach out to new audiences across regulated regions around the world.


Shay Segev spoke out about the plans and provided further details on its strategy:

“We are firmly on track to take further leadership in the U.S. as well as in many other newly regulated markets that are now opening around the world.

At the heart of our growth strategy is a determination to bring the best player experiences and protections to our industry as technology moves sport and interactive entertainment into a new era. In the US, we invested in building the right building blocks for the BetMGM platform to grow and become a long-term leader in the US, with superior technology and capabilities, and this is now paying off.”

Furthermore, through the company’s international foundation, Entain will allocate cash to new projects and launched a new initiative known as Advanced Responsibility and Care.

In addition, as part of the corporate expansion strategy, Entain is expected to launch its products in Colombia following the obtaining of a Latin American gaming license.

In conclusion, Entain provided details of specific growth plans and community activities through its foundation to four major gambling jurisdictions in which it is active. Details of which can be found below:

Football Club Grants

‘UK: Entain and the three Trident Leagues (The Isthmian, Northern Premier and Southern Leagues) are to launch the Trident Community Foundation to help fund community-based projects. Grants will be open for the 228 football clubs that participate in the leagues.

“Pitching In”, Entain’s recently launched grassroots sport investment programme, is the founding partner of the Trident Community Foundation (TCF) and has donated £150,000 to establish the TCF fund, for distribution over the rest of the 2020/21 season.’

‘US: The Entain Foundation is rolling out an extensive state-by-state program with EPIC, a charitable organisation which works with former athletes and people who have overcome gambling addiction to help educate people on how to play safely.’

The U.S. project announced today with EPIC extends the program to a total of 15 Pro Sports teams and over 20 colleges across the country, including Harvard University, University of Oregon, and the Mid-American Conference. Entain and EPIC plan to work together to add additional professional sports leagues and colleges across the US during 2021.

Responsible Gaming

‘Germany: The Entain Foundation will continue existing sports integrity projects in Germany and receive early funds to initiate further activities around responsible gaming.’

Raise Awareness

‘Australia: The Foundation has announced initial new projects to advance responsible gaming with Relationships Australia, a community-based not for profit organisation which provides a range of counselling and support services to problem gamblers and their families. The new funding will be used to support a social media campaign to reach vulnerable audiences and to raise awareness of the signs of gambling addiction.’


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