Leading online gaming reactivation company Enteractive has today struck another link-up with online casino and sportsbook provider Soft2Bet, a deal which closely follows its last deal with Hero Gaming just two days ago.
With a focus on the Nordics region, the company will provide its (Re)Activation Cloud services to the operator and platform provider in a bid to boost player deposits and retention across brands such as Wazamba and Rabona.
Enteractive has a proven track record with boosting player conversions across the online gambling industry and is fast becoming a leading brand in its field.
Head of CRM Soft2Bet Kristiyan Petrov commented on the company’s partnership with Enteractive:
“We were impressed not only by Enteractive’s results, but also the ease of integration through the (Re)Activation Cloud platform.
The unique approach to CRM provided by Enteractive works really well both for our players as well as for Soft2Bet’s bottom line.”
The core services of the firms re-activation programme looks to return inactive players to casino operator sites and improve engagement between non-active registered customers through its player database.
According to reports, Enteractive will use its specialist reactivation services and engagement tools to promote safer gambling inline with player loyalty so that satisfaction is increased on both sides of the coin.
Services from Enteractive are not only easy to integrate, but have impressed many online casino providers in the iGaming industry with its personal touch to players, including telephone calls and continued points of contact.
Enteractive founder and CEO Mikael Hansson also commented on its latest deal with Soft2Bet following its recent link-ups with Hero Gaming, Boss.Gaming Solutions and Twin Partners:
“Since new and emerging audiences in the igaming sector prefer brands with a more personalised experience, Enteractive’s one-2-one calls are on point for next generation CRM services.
We’re looking forward to impressive results for Soft2Bet from their various audiences.”