The existing partnership between the two companies has been extended as Scientific Games obtained licensing for the Infinity Reels mechanic from ReelPlay.
Infinity Reels is a unique slot game mechanic that potentially integrates additional reels with every spin, allowing players an improved chance to land a win.
One of the most famous Inifnity Reels slots on the market of late is El Dorado Inifnity Reels, a slot game released earlier this year that has infinite reel potential and multipliers.
Content director of digital at Scientific Games Rob Procter spoke out about the recognition:
“Having worked closely with ReelPlay throughout the development of El Dorado, we immediately recognised the potential of Infinity Reels and ardently believe it will have a big impact in the igaming industry.
As the first product of our licensing deal, Book of Ultimate Infinity demonstrates the value of our partnership and is a testament to the level of innovation we strive for with our proprietary products.
The game will no doubt be a big success and we’re looking forward to expanding our Infinity Reels collection with even more quality titles in the future.”
OpenGaming is a network operated by Scientific Games and future slot games will be released under this concept within the United Kingdom, Canada and parts of Europe. A USA integration is also expected to follow in the near future with releases pencilled for the state of New Jersey.
CCO at ReelPlay David Johnson added:
“Proudly first to market with innovative and inspirational concepts, ReelPlay have only just scratched the surface of what is possible with Infinity Reels.
ReelPlay expect this latest deal to unlock a world of new potential for all involved; the support of a respected industry name such as Scientific Games provides a huge opportunity for the brand to grow.
With a number of Infinity Reels games in flight with multiple partners, we look forward to seeing how the Scientific Games studios further develop the brand and for what more we can achieve together through our collaboration.”
According to reports, this extended partnership between ReelPlay and Scientific Games not only provides a huge opportunity for growth, but also opens the door to infinite possibilities in terms of game development.
Scientific Games worked closed with ReelPlay on its 2020 slot game relase El Dorada, in which the gaming giant immediately recognised the Infinity Reels potential.