GiG Comply is a tool used for compliance of advertising and marketing partners by monitoring its output inline with regulatory bodies in active jurisdictions. The tool is designed to mitigate reputational and financial losses due to regulatory enforcement and ensures transparent compliant marketing across product verticals.
CEO of GiG Richard Brown commented on the agreement with LeoVegas:
“Over the last 12 months GiG has simplified our business around our core B2B offering with significant growth in revenue and EBITDA for the first nine months of 2020.
As we are seeing continued expansion opportunities on all our three business segments we wanted to strengthen our cash position to be able to take advantage of those opportunities.
We are happy that GiG is now in a place where we can attract capital from institutional investors on competitive terms to accelerate the business further.”
GiG Comply also brings peace of mind to operators, such as LeoVegas, as they will know that marketing partners are utilising compliant and stringent methods of promotion, particularly across web, media and social channels.
Managing director of GiG Media Jonas Warrer also spoke out about the collaboration with LeoVegas for its affiliate marketing compliance tool:
“We are happy to add LeoVegas to our growing number of partners and to support them in further protecting their brands and end-users.
Our automated marketing and compliance technology will help to strengthen their affiliate marketing compliance ensuring that they comply with responsible gaming conditions.”
As part of the operator’s commitment to responsible gaming, LeoVegas has linked up with the Gaming Innovation Group as a way of protecting its brand against non-compliance.