It has been announced that two gaming giants have formed an allegiance in the US gambling market that will see the start of a new licensing collaboration that is designed to propel growth in one of the largest up and coming markets in the world.
As more and more states legalise online betting and gaming, the United States is not only one of the largest up and coming makets in the world, but also offers the chance for developer’s and operators to reach out to one of the biggest customer bases on the market.
Market Leading Software
Chief operating officer at Playtech Shimon Akad commented:
“The agreement with IGT represents another significant milestone in the growth of our presence in North America as we build on the momentum of the past few months.
We look forward to offering the US market more of our market-leading software and technology in what is a rapidly growing US market”
This new partnership has been formed to allow Playtech the opportunity to provide its games to US online gambling operators that are patented by IGT.
Innovation and Growth
Chief operating officer at IGT Nick Khin also shared comments on the Playtech link-up:
“We are delighted to have reached an agreement to provide Playtech with access to the largest game feature patent portfolio in the US.
Working in partnership with Playtech will help propel our collective innovation and growth, and further validates our significant IP portfolio.”
With such as large market share in the US, this link-up marks a siginificant milestone in the history’s of both companies and one that will bring the rapidly growing industry new and innovative product access.
Top games from Playtech include: Age of the Gods, Fire Blaze and Kingdom’s Rise, whereas top games from IGT include: Pixies of the Forest, Davinci Diamonds, Cluedo Classic, Kitty Glitter, Cleopatra and Wolf Run.