Online casino players in Latvia will soon be treated to the launch of a brand new Latvian online casino brand by the name of Mr Green, a popular gambling operator in other country’s, operated by gaming and betting giant William Hill.
The gambling operator continues to broaden its reach in the Latvian gambling market, a nation that has a population of almost 2 million, with the launch of its second brand alongside 11.lv – the second largest online casino operator in the Baltic nation.
Latvian Gaming Market
MD William Hill International and CEO Mr Green Patrick Jonker said:
“Combining the local competence from our Latvian team, a strong product and brand, allows us to confidently look forward at doubling our presence in the Latvian market.
Of course, we are also excited to be using the Green Gaming framework to further solidify our group’s leadership in the Responsible Gaming area of our business.”
A license has been issued to William Hill by the Lotteries and Gambling Supervisory Inspection of Republic of Latvia that will enable the operator to launch the new Mr Green online casino in Latvia.
As 11 is primarily a sports betting operation, Mr Green will focus on online casino verticals for customers looking to play a range of casino games online and on mobile, including video slots, roulette, blackjack and live casino games.
CEO of Latvian Operations Janis Tregers also said:
“We aim to leverage the award-winning brand that Mr Green is in combination with our know-how of growing the business in the Latvian market.
Though 2020 has been a challenging year for everyone, we see great underlying growth potential for online casino entertainment. We have used it to develop what we feel is a great and competitive product.”
Latvian players with a thirst and enthusiasm for quality online gaming entertainment will now have another option to enjoy thrilling gambling action when the new casino goes live, which aims to provide a safe and fair environment from a brand that players trust.