It has been announced today that one of the largest providers of real money games, including slots, has partnered with gambling operator firm Rootz for its latest operator brand Wheelz.
The strategic partnership has been extended between the two gaming firms for the launch of the operators new brand, following an initial relationship that was formed two years ago.
According to reports, the partnership has been extended from the integration of the casino operators flagship brand last year to introduce a range of high quality games from the software providers portfolio.
Rootz Limited CEO Lasse Rantala commented on the partnership:
Microgaming has been instrumental in the success we have enjoyed with our first two online casino brands, Wildz and Caxino.
Given our rapid growth, expectations are high for Wheelz, and with the support of Microgaming and its market leading content, we are confident the brand will be as successful as its sister sites.
I’d like to thank Microgaming for the support and assistance its team has provided Rootz to date and look forward to even greater success now that Wheelz is live to players in markets around the world.
The operator’s second casino brand will utilise the same technology and platform to bring together a selection of real money casino games and slots from the Microgaming suite, so that players can wager on an array of top titles from one of the world’s biggest names in iGaming.
In addition, a variety of casino games will also be integrated from the software developer’s partner studios, which includes some of the best and exclusive independent gaming providers online.
With the aim of providing a top quality and engaging player experience, the new online casino brand will utilise sophisticated technology and integrated automation, along with over one hundred games from Microgaming to deliver the best possible casino experience to new and seasoned players alike.
Microgaming Head of Partnerships Neil Bancroft also commented on the agreement:
We are thrilled to extend our successful partnership with Rootz, an operator which has found the formula when it comes to delivering a top-rated casino experience for its players.
Its state-of-the-art technology combined with Microgaming’s vast content offering makes for a winning partnership.
Wheelz has what it takes to become a firm player favourite, and with David Hasselhoff as the face of the brand, it will do so with added glitz and a little Hollywood glamour.
Reportedly, this deal combines the necessary credentials to form a winning partnership and achieve success at the highest possible level.
This latest agreement is the third integration of casino games to online casino brand and the team behind the operator are confident that it is on the road to success.