It has been announced today that leading online gambling solution provider SoftSwiss has acquired a license to operate in Nigeria as the firm eyes expansion in to the African online gambling market.
The company is set on expanding and extending its presence across the globe and this latest announcement shows its committent to that aim.
Marking a huge milestone for SoftSwiss, the license allows the multi gaming product supplier to enter a new regulated gaming market with the biggest African nation.
The online gaming market in Africa is one of the fastest growing in recent times and is an upcoming and emerging market that is growing year on year.
With a population of more than 200 million, Nigeria presents many opportunities for online casino operators, software developers and content aggregators to be part of one of the biggest continents in the world, in which Africa as a whole has over one-billion inhabitants.
Over the last few years, countries in Africa have been growing their online gambling activity and developed a number of new laws and regulations for products to launch, including casino gaming, lottery and sports betting.
At present, Nigeria, along with other African countries, is one of the most competitive markets and also one of the fastest growing in the world.
A huge population across the continent and increased accessibility to internet access and mobile technology means that this expansion has the ideal conditions for SoftSwiss and other gambling companies to grow their digital footprint.
Although people in Africa prefer sports betting over casino gaming, this expansion brings an array of opportunities to build SoftSwiss’ presence in the region following the launch of its innovative sportsbook product.
Founder of SoftSwiss Ivan Montik commented:
Entering the Nigerian market marks an exceptional turning point for SoftSwiss, as we’re expanding our global presence to a brand new continent.
Nigeria is considered one of the most fast-paced iGaming markets in terms of growth and we cannot wait to begin providing our services there.
Nigeria is a great achievement for us and we’re planning on moving even further into other regulated markets.