The partnership extension is with Novomatic Americas and will see the two companies build on their existing working relationship for non exclusive sports wagering in the United States.
As part of the agreement, Playtech will supply its innovative sports wagering kiosk systems through Novomatic Actionbook, the most popular sports wagering kiosk in the American gaming and betting market.
The innovative platform is already active in more than ten states across the US and almost fifty locations overall. Leading brands such as DraftKings and Penn National are among the names already partnered with the top sportsbook provider.
In addition, prospective customers will also have access to the mobile sportsbook product from Playtech along with a state of the art player account management platform.
Playtech continues to make strides in the United States gaming and betting markets and this latest deal extension is testament to the team’s hard work and dedication to continue its growth and expansion strategy in to one of the largest emerging gambling markets on the planet.
The gaming provider has already signed partnership agreements with two of the markets leading gaming providers in New Jersey and more recently has joined forces with Parx Casino in more than three states including Pennsylvania and Indiana.
According to reports, Playtech is delighted with the partnership expansion and is looking forward to supplying its sports wagering solutions across America.
The innovative product has a reputation for delivering the best in class experience to customers and allows the provider to strike such deals to leverage the scale and grow rapidly in the United States betting market.
This mutually beneficial partnership extension is one that Novomatic has been looking forward to and will see the introduction of Playtech’s sports wagering solutions to the firm’s ActionBook product.
Novomatic is confident that this partnership will solidify the brand and platform in the American market so that it can continue being the most popular sports wagering kiosk in the country.
Jonathan Doubilet, US Managing Director at Playtech commented:
We’re delighted to expand our partnership with Novomatic and provide a complete sports wagering solution across multiple US states.
This combined service will deliver a best-in-class experience and is a further example of Playtech’s ability to partner with leading companies and leverage its scale in the rapidly growing US market.”
Rick Meitzler, President and CEO at Novomatic Americas also commented:
We are pleased to grow our relationship with Playtech, and look forward to introducing their sports wagering solutions to the Novomatic ActionBook.
We are confident that Playtech’s proven sports betting expertise in a wide range of regulated markets will further cement the Novomatic ActionBook’s status as the US market’s most popular sports wagering kiosk.