An announcement has been made today for the collaboration of two established gaming brands in the iGaming industry Premier Gaming and Oryx Gaming, in which the former has added new casino content from the developer.
As part of the partnership, Premier Gaming will gain access to the entire portfolio of casino games from Oryx Gaming so that it can integrate titles from its proprietary studios, as well as partner providers such as Kalamba Games, Golden Hero, Arcadem and Gamomat.
Premier Gaming currently operates a number of online casinos on the market and will look to integrate and use the player engagement platform from the developer, in order to not only boost its game offering but to maximise return.
In addition to a wide selection of new games, including video slots, the agreement between the two companies brings together a host of in-built features that are designed and proven to increase engagement with customers and extend sessions of gameplay.
Player retention and session time are set to receive a boost at the operator sites once the integration is complete and is achieved using a variety of features, including real time leader-boards, tournaments, achievements and jackpot games.
By combining unique and local casino content with the innovative engagement tools, player retention and values are expected to increase.
As part of the integration of the Oryx Hub platform, premium third party content will be supplied by leading brands that are partnered with Oryx Gaming including Pragmatic Play, Greentube and iSoftBet.
Premier Gaming is a leading provider of online casinos to players all across Europe and is active in a number of high traffic European jurisdictions, including Finland, Sweden and Germany.
Operator site brands include Slothino, Pronto Casino and Pronto Live Casino and Premier Live Casino.
Furthermore, the gambling operator is aiming to provide a first class online gaming experience through its user friendly and secure websites that are trusted by hundreds of players across different gaming markets.
Oryx Gaming continues to strike deals and expand its footprint across Europe and the last few months have brought about a number of partnerships that sees the entrance of new gaming markets and wider distribution of casino games.
Marketing Manager at Premier Gaming Michael Deuringer commented on the addition of Oryx Gaming:
By partnering with ORYX, we have added further unique content from premium suppliers to our offering and have already seen promising interest by our quality-loving player base.
With the upcoming additions supplied by ORYX during this year we are looking at a fantastic 2021 ahead of us.
Managing Director of ORYX Gaming Matevž Mazij also spoke out about the company’s latest partnership:
Premier Gaming offers a number of fast-growing brands with a vast customer base and we are excited to have added our premium content to their casino lobbies.
Our games portfolio includes the best titles the industry has to offer with a wide player appeal and together with Premier Gaming, we will strengthen our brand and extend our reach.