Following the announcement earlier today on the acquisition of Dutch gambling specialist Eurocoin by Greentube, the interactive division of Novomatic, we look in detail at why it is a valuable one now and for the future.
First off, the corporation is soon to be entering the Dutch online gambling market and this acquisition will provide a stepping stone to hit the ground running.
Secondly, along with the company, Greentube will be inheriting a wide range of slots games that are not only proven to perform, but are specialist in the Dutch gambling market and are games that players feel cater for the local market.
With that said, the new owners will be rebranding the latest addition to the firm as Greentube Netherlands and will introduce a series of games under this new name when it goes live later in the year.
Some of the acquired top performing games include Random Runner, Simply Wild, and Club 2000.
Along with future game releases for the gaming market in the Netherlands, the immediate benefits of this agreement is that the existing client base, including Norsk Tipping, the Norwegian state lottery, will remain in place, allowing the company to build from an already advantaged position.
Eurocoin is currently the business unit of Novomatic Netherlands and specialises in developing digital variants of classic land based fruit machines, slot games and video lottery terminals.
Although it may seem strange that Greentube is part of Novomatic, which already owns Eurocoin, the move is part of a strategic alignment with specific values and operations that executives feel are more suited to Greentube than Novomatic.
As part of the move, business to business partners of Greentube will be able to integrate the existing content and new release games in time for going live in the gambling market in the Netherlands on the 1st of October 2021.
According to reports, this move is being welcomed across the board and will allow the company to grow its existing portfolio with stronger titles that have been proven hits in the offline gaming market for years.
In addition, the portfolio will be further expanded with classic Dutch games that local players love, alongside the existing suite of games.
Although offline local gambling has been permitted in the Netherlands for many years, it is only this year that the country will see the launch of a newly regulated online gambling market, following a remote gambling law that was passed some two years ago.
Furthermore, next month will see the introduction of the approved bill and the Dutch online gambling market will be open for business in October.
It is anticipated that the launch of the Dutch market will boost the total European gambling market worth, which currently sits at an estimated near €100 billion.
With a current estimated population of 17.3 million people, gambling operators, software developers and content aggregators will be vying for a slice of the lucrative action.
In conclusion, this move from Greentube will allow the developer to hit the market at a fast pace and gain an edge over competitors. It will also be able to tailor games that are guaranteed to provide a thrilling and entertaining experience to local Dutch adults of legal gambling age.