Following the announcement that the digital gaming arm of Wynn Resorts, WynnBET is launching a brand new mobile sports betting app in the US state of Virginia, sports fans look at the benefits and the drawbacks.
The firm recently received authorisation to launch the app and is collaborating The National Association for Stock Car Auto Racing to create experiences that sports enthusiasts will enjoy, in particular fans of NASCAR.
By linking up with the stock car racing company, WynnBET will use the partnership to promote betting experiences that are engaging and will be promoted throughout the state.
In addition, the partnership is expected to have a positive impact on the most famous stock car racing organisation in the world and will allow the company to extend its reach as it grows in to the gaming and betting market.
What’s more, the two companies will collaborate to develop a state of the art engagement tool for races so that race fans can enjoy a brand new experience.
As a legal gaming operator in the United States, the betting and gaming provider has expanded its reach in the Commonwealth of Virginia by extending its services to lottery customers with a new mobile lottery facility.
The Virginia Lottery, which already provided a digital gambling outlet to customers, granted the sports betting license following the legislation that was passed last year for legal sports betting and gaming.
Following this announcement, WynnBET now becomes one of few approved and authorised legal sports betting providers in the state and its new app provides a high class betting experience that is quick and convenient.
This latest move by the digital sportsbook is part of a wider national growth and expansion strategy that reinforces the firm’s dedication and commitment to sports betting products, which are now more accessible to residents in Virginia that are of legal betting age.
In addition to a more accessible and innovative sports betting experience, customers of WynnBET will be able to benefit from unique products and experiences, social betting and a high quality user experience.
The launch of a new sports betting app combined with a NASCAR collaboration will also bring new betting lounges at two of the stock car racing company’s most iconic circuits Richmond Raceway and Martinsville Speedway, which are situated in Virginia.
The new prestige lounges will also provide the best in class hospitality and experience for customers.
Tim Clark of NASCAR commented:
Our new partnership with Wynn Resorts is having a positive impact as NASCAR advances its position in the rapidly evolving gaming space.
As we work closely with WynnBET to deliver a state-of-the-art race engagement tool for our race fans, we are grateful to the Virginia Lottery for leading this process and we look forward to welcoming this new experience in Virginia.