Oryx Gaming is a Bragg Gaming Group Company, with a huge reputation and presence across a number of major gambling jurisdictions.
However, one particular market that the brand has not been active in is Switzerland.
So why has the casino content provider now entered the Swiss gambling market?
Firstly, without the necessary ISO/IEC 27001 certificate, gaming companies such as Oryx are unable to operate in the country.
However, last year, the company was awarded this certificate, which gave the green-light to the firm to enter the gaming market in one of the fastest upcoming European regions for online gambling.
Secondly, Oryx Gaming has consistently been working through its growth and expansion strategy across Europe and has closed a number of deals in other country’s such as Spain, Croatia, Greece, the Netherlands, Romania and further afield in the United States.
This means that the team behind the brand has had a busy time of late in planning to diversify the company’s global footprint as well as expand outside of its primary gaming markets.
Despite Switzerland having a population of almost nine million people, online gambling in the country is still in its infancy.
This means that the market is very young and currently experiencing the growth and recognition that all young markets receive.
As part of this latest agreement between Oryx Gaming and the online casino operator Grand Casino Luzern, a series of integrations will take place that will see games from the Oryx Gaming platform added to the digital brand Mycasino.ch.
Effective immediately, game titles from the provider’s RGS partner Gamomat will be integrated and made available for the online casino’s players, including Crystal Book, Royal Seven, Take 5 and Ramses book.
Oryx Gaming is expected to announce a number of operator partnerships in the coming months and Grand Casino Luzern is the first Swiss operator to sign the first deal with the casino content provider.
Chief executive officer at Grand Casino Luzern Wolfgang Bliem commented:
Following a very smooth integration process we are thrilled to now offer Gamomat’s proven content to our player base.
Our business continues to go from strength to strength and our offering has been further improved by our partnership with Oryx.
Managing Director of ORYX Gaming Matevz Mazij also said:
Switzerland is a very exciting young market and we are pleased to finally take our content live with Grand Casino Luzern.
This marks the beginning of our venture in Switzerland and we couldn’t have chosen a better partner than the leading operator in the market.
We look forward to further establishing our presence in the country and providing players with the premium content we have to offer.