Betting and casino operator Parimatch agrees gaming deal with Relax Gaming

Betting and casino operator Parimatch agrees gaming deal with RelaxGaming

Online sports betting and casino operator Parimatch has today agreed a new gaming content deal with one of the industry’s leading casino game suppliers Relax Gaming.

A variety of content will be integrated from Relax Gaming’s diverse and innovative games suite from third-party developer’s along with its own in-house titles.

As part of the agreement, Parimatch will gain access to Relax Gaming’s proprietary casino games and slots that will be made available to its players immediately.

Top titles from the software developer set for initial integration include Money Train 2, Temple Tumble and Snake Arena.

Leading iGaming development partners

As a leading content aggregator within the iGaming industry, a number of popular independent games studios are partnered with Relax Gaming, including ReelPlay, Fantasma Games and 4ThePlayer.

These partner developers, among others, currently have their content distributed across a wide operator network as part of the in-house partner programmes.

For more than twenty years, Parimatch has been a leading provider of sports betting around the world and has experienced a surge in activity and expansion over the last few years. The operator now runs one of the leading online casinos on the market, which will receive a significant boost in terms of game offering, player acquisition and retention.

Relax Gaming continues to grow its development brand and has agreed a series of new deals, such as this one, that will help it enhance its footprint within the industry.

The casino content provider delivers its products quickly and effectively so a growing list of online casino brands around the world, including upcoming and emerging markets.

Shared values

This partnership is yet another deal that Relax Gaming is delighted with and is pleased to link up with a gaming corporation that has similar values as itself.

It also meets the vision to expand within the gambling market and broaden its reach in selected and crucial markets.

Although Parimatch has primarily been known for its sports betting operations in the past, the company is continuing to shift towards diversification and expansion across a large section of the gambling industry.

According to reports, one of the core reasons for striking this latest agreement was the variety of regionalised casino content from Relax Gaming so that the operator’s new and existing players can enjoy.

The Relax Gaming aggregator platform currently holds over 1500 online casino games, including innovative video slots, and is recognised in 2021 as being an industry leader in its area of expertise.

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