New live US casino studio for Playtech as part of expansion strategy

New live US casino studio for Playtech as part of expansion strategy

It has been announced today that a new live US casino studio has been launched by Playtech in Michigan as part of the firm’s expansion strategy in the United States.

Playtech is a leading gambling technology company that is known for its live dealer games and the announcement will see the introduction of phase one of its expansion in to the American gaming market.

A lease by the company has been secured on a long term basis so that the software provider can set up and run its dedicated casino studio from its US base, and will open up opportunities to increase its live casino presence in North America.

The size of the premises also means that Playtech has additional room to grow and expand in the future as its footprint in the US increases.

Best live dealer technology

Using the best in class technology and video hardware, the new live casino studio will bring its flagship Riga studio to the spotlight and allow the provider to integrate its live casino content across digital and retail channels.

Furthermore, the launch of new live dealer studio will bring about new and existing product verticals and provide a first on the market experience.

According to reports, Playtech has chosen Southfield, Michigan as its new location for this project, a northern suburb of Metro Detroit, which is becoming a leading region of technology and innovative organisations.

Being in Michigan, Playtech was able to receive approval from the Michigan regulator so that it can set-up and maintain its gaming presence both online and offline.

As part of the plans to launch the state of the art gaming studio, local job opportunities will be created for the local community, which will play a role in maintaining the brand’s presence as a live casino and gaming entertainment company, particularly on the iGaming market for a relatively new US niche.

Playtech regularly sets out its vision and roadmap for the near and distant future and this latest move is the first milestone in growing the company’s footprint in the US, so that it can continue to strategy of delivering leading software and gaming services to not only Michigan, but other legal US states too.

Growing US gambling presence

Today’s announcement comes just one month after the leading gambling software company put pen to paper on a new deal with Parx Casino to provide the operator with a number of its gaming products and will begin with the launch of a new online casino in Michigan.

Reportedly, this new live dealer studio in the state is just the first step in Playtech’s live product growth and will use it to lay the foundations to become a service provider in other regulated states.

Plans and designs are already underway on the studio so that it can become one of the most sophisticated live casino studios in America that offers a bespoke entertainment and innovative service to the gambling market in USA.

What’s more, despite being one of the world leaders in live gaming, this move will allow Playtech to take its offering to the next levels and strike further operator deals across the country.

The software company prides itself on being a key member of its active communities and are pleased to be offering job opportunities in the region for local people. Playtech will continue with this model as it expands further in the US and will look to support local communities and industries in the recovery that will follow the recent global health crisis.


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