How Oryx Gaming grew its Swiss gambling market presence

How Oryx Gaming grew its Swiss gambling market presence

Oryx Gaming is one of the biggest software brands in the iGaming industry and is highly regarded as a leading casino game provider by many businesses within the industry. The brand has recently grew its presence in the Swiss gambling market, but how?

First off, the brand offers a versatile iGaming solution that packages a number of games from independent software providers and combines them with its own proprietary games. With such a solid and reputable solution, the brand has been able to link-up with Grand Casino Baden, a leading gambling operator in Switzerland.

Although Grand Casino Baden has primarily been an offline operator for many years, since its digital expansion it has quickly become a recognised and trusted online casino through its brand.

The online gambling market is relatively new in Switzerland but is growing at a rapid rate. Meaning there are now more Swiss casino players than ever before.

In light of this, the operator is growing its presence to meet demand and provide the best available casino experience in the landlocked region.

Games will be sourced from the provider’s partner Gamomat and made available to play on the website, including top titles Take 5, Royal Seven, Crystal Book and Ramses Book.

According to reports, since the launch of online gambling in Switzerland less than two years ago, the market is worth an estimated €22 million.

Oryx Gaming will work closely with Grand Casino Baden, which holds the title as the first licensed online casino operator in Switzerland, to integrate a suite of selected casino games using the player account management platform of Gamanza, a leading casino technology firm in the region.

The games provider currently holds a certificate to operate that is the regulation benchmark for the country, alongside its licenses in Malta and Romania.

This move is being lauded as a big step for Oryx Gaming as it continues its growth strategy of attracting and signing deals with online casino operators within Europe and beyond.

The content that is available for immediate integration is ideal for casino players in Switzerland and the new audience reach is very much welcome for the brand.

Oryx Gaming will continue to work closely with Grand Casino Baden as it looks to bolster its presence as the leading Swiss gaming operator and this agreement will allow the casino to meet player demand, whilst improving acquisition and retention.

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