SoftSwiss, the leading online gaming and betting company known for its white label and aggregator solutions, has today announced the launch of its first ever sportsbook product in the Indian betting market by linking-up with new betting operator Betjungle Sportsbook.
Betjungle Sportsbook is the new online and mobile betting brand from Betjungle Casino, one of the leading online gaming brands in India.
The new deal between SoftSwiss and Betjungle Sportsbook will see the introduction of a dedicated betting package specialising in premium Cricket markets and features, which is one of the strongest interests in the region.
Since the launch of the online betting brand last month, Betjungle Sportsbook will be able to offer members the chance to bet on over ten-thousand live sporting events.
The product has hit the ground running since its launch due to the popular Indian Premier League and the betting opportunities that come with this professional Twenty20 cricket league, whereby eight cricket teams take part out of eight different Indian cities.
As part of the integration of this innovative betting product, bettors in India are able to enjoy an immersive and engaging online betting experience by wagering on around thirty different events with varying outcomes.
Popular cricket betting markets include top batsman, top bowler, total runs, most sixes, top teams and total boundaries.
Betjungle Casino is already familiar with how SoftSwiss works in terms of product integration and currently utilises the sophisticated system for its online casino product.
The casino platform currently provides one of the most beneficial and seamless experiences with a non-disruptive software kit that is designed to maximise operator and player experience.
Right now, casino players and sports bettors are enjoying a feature rich experience that is smooth and secure for maximum peace of mind.
According to reports, SoftSwiss is delighted to launch its extended sports product integration to Betjungle alongside its casino platform in the Indian betting and gaming market.
Product Owner of SoftSwiss Sportsbook Alexander Kamenetskyi commented:
We’re thrilled to be launching our services for the new Indian market and doing it together with such an innovative casino brand like Betjungle!
By broadening our geographical presence we’re also extending our offering – enabling a Premium Cricket option for one of the most engaged cricket fans in the world.
The Indian market has proven itself to be highly committed to sports as a whole and sports betting is an integral part of the overall experience.
We’re excited to be opening this new chapter for Sportsbook with our partners Betjungle and are hoping for a very fruitful collaboration!
A spokesperson for Betjungle also added comments on the new product launch and what it means for new and existing customers:
Our team would like to thank the SoftSwiss Sportsbook for allowing us to be the first sports betting website providing its service to the Indian region.
We are full of joy to be working with a team that is so innovative, attentive to detail, and caring about its clients.
We are 100% sure that SoftSwiss Sportsbook will be able to provide even more opportunities for growth for current and future SoftSwiss clients and will drive the company forward.