Online casino content providers are experiencing an increased demand for demo game server access in the online gambling industry and a new agreement has been struck today between First Look Games and iGaming giant Scientific Games.
The primary aim of the provider’s demo game server is to allow casino games and slots to be played for free, which is proven to have a significant impact on marketing partners and affiliates’ acquisition and revenue.
Over four-hundred casino games from Scientific Games are now readily available on the platform, which offers a bespoke integration with many casino content providers and developers around the world.
The demo game server is relatively new to the iGaming industry but in the short-time it has been established has already proven itself to be a useful asset that brings mutually beneficial partnerships to the table.
As well as providing gambling enthusiasts with a large portfolio of casino games and slots to play for free, the platform complies with local regulations in active jurisdictions and utilises sophisticated age verification technology to ensure complete compliance with local laws, particularly in the United Kingdom.
The great advantage about this agreement is that marketing partners and affiliates that are signed up to the First Look Games program are able to download and integrate specific assets about each game from the Scientific Games portfolio, including logos and videos along with core details about each game.
Additionally, marketing partners are able to create interesting content that online gambling enthusiasts enjoy such as game ratings and reviews and comparisons.
Furthermore, developers such as Scientific Games are able to send notifications to operator marketing partners featuring the latest networking promotions, tournaments and campaigns that can be utilised to increase player acquisition and revenue.
Free to play
Scientific Games’ spokesman Dylan Slaney explained more about this agreement and the value of what is on offer:
We are delighted to build on our existing partnership with First Look Games to provide affiliates with the option to offer free to play versions of our games to their readers, driving awareness of and engagement with our slots, whilst elevating the high compliance standards we hold as a business.
The role of affiliates is extremely important, to provide players with the information and insight they are seeking about our games and now they can also allow them to play for free and explore what they are looking for from particular games before heading to a casino to play for real.
First Look Games founder Tom Galanis also explained more about the role of the demo game server and its advantages in modern iGaming:
We are thrilled to have extended our partnership with Scientific Games and for the provider’s full suite of slots to now be available to affiliates via our Demo Game Server.
Freeplay games are a powerful engagement and conversion tool for affiliates and to be able to offer games from one of the biggest providers in the business will significantly help publishers capture reader interested and drive first time depositors.