It has been announced today that online slot developer RubyPlay, of Alice in the Wild fame, has become the latest slot partner of Relax Gaming, the leading development and aggregator firm to the iGaming industry.
The partnership between the two firms will see a wide range of new slots be integrated from RubyPlay’s portfolio to the Relax Gaming platform under the powered by programme.
As part of the deal, RubyPlay will benefit from new casino content distribution opportunities as part of one of the online gaming industry’s leading programmes.
Additionally, historic titles and new release games will be available for immediate integration and distribution across many operator sites around the world.
By linking up with Relax Gaming, RubyPlay has instantly expanded its market reach to operators and players in regulated markets across Europe, whereby agreements are already in place to supply an array of games to multiple online casinos.
Furthermore, due to the existing licenses in place to supply and distribute across parts of the European gaming market, the distribution platform will open up new opportunities of growth and expansion for the development studio.
RubyPlay currently has an array of high quality video slots within its repertoire, including Vegas No Limit Wins, Adventures of Lil Red, Enter the Vault, Bull Fever, Grand Express Action Class, African Cats, Silver and Gold Mine, Elephant Stampede and Shake Shake Leprechaun among others.
Simon Hammon of Relax Gaming commented on the new partnership:
RubyPlay has firmly established a name for creating original player-centric content that’s recognised and loved by a wide range of demographics, and we’re sure they will prove a welcome addition to the Relax family.
This latest deal continues to highlight the value we offer by bringing studios onto our platform – not only for our excellent distribution and reach, but also in what we can do to help further boost their profile with our top tier operator partners, who value top quality games.
Ittai Zur of RubyPlay also commented on the agreement and what it means for the iGaming studio:
We couldn’t be more thrilled about this partnership with Relax Gaming.
Our passion for creating the best land-based experience that online gaming can enjoy is the driving force behind what we do.
Relax is an esteemed gaming hub with a strong reputation for flexibility, fairness and speed-to-market, making them the ideal partner to power our growth.
We look forward to a long and prosperous relationship.
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