Pragmatic Play grows bigger in African gambling market

Pragmatic Play grows bigger in African gambling market

Leading iGaming developer and specialist in multi-channel gambling products Pragmatic Play, has today announced that it has grown its presence in the African gambling market with a new partnership deal with Intelligent Gaming.

The deal involves the integration of a number of titles from its wide-ranging portfolio so that players living in Africa will have access to new slots, live dealer casino games and virtual sports entertainment.

Intelligent Gaming is a leading gambling operator in Africa and operates a number of front-end brands that provide digital gaming opportunities, including Supabet, one of the biggest and most popular gambling operators in South Africa.

This operator brand will be one of the first to integrate a new range of games from Pragmatic Play to the region starting immediately.

A number of quality online slots titles from the provider are expected to be integrated initially, including a multitude of unique games such as those on the Megaways mechanic and the popular slot series featuring John Hunter.

Top games from Pragmatic Play that are highly popular at the moment include Chilli Heat Megaways, 5 Lions Megaways, Madame Destiny Megaways, Dragon Tiger, Mega Roulette and Mega Wheel among others.

Pragmatic Play continues to strike partnerships around the world and is following a growth and expansion strategy that is resulting in the brand becoming one of the most highly sought after in the industry.

By signing this latest deal, the games provider continues its strong momentum in the African gambling market, in which a large share of the 1.2 billion population are apart of.

Marc Plaxton-Harrison of Intelligent Gaming commented on the partnership:

Intelligent Gaming are extremely excited to introduce Pragmatic Play to the South African market – it has a tremendously diverse content offering filled with quality titles. The entire Pragmatic Play team have been very agile and hands on and are set to be a strong force in the market here.

Yossi Barzely of Pragmatic Play also shared comments on the deal and explained more about why the agreement was made:

South Africa is yet another region that is key to our development goals so it’s exciting to get on board with a partner such as Intelligent Gaming. Their insight and experience in the market is essential and we’re thoroughly looking forward to working with them.

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