Parley signs slots partnership with Playson

Parley signs slots partnership with Playson

Online gambling operator Parley has signed a new content agreement with leading software provider Playson.

The deal between the two firms will see the casino and slot specialist provide a number of high quality casino games from its portfolio to customers of Parley that can be played for real money.

Parley is a leading operator within Venezuela and will integrate a range of Playson titles instantly, which will significantly boost the current offering to casino players.

By adding a new range of slots and games, the operator is looking to improve player acquisition and boost customer retention, by focusing on high quality games such as 5 Fortunator, Solar Queen Megaways and Royal Coins Hold and Win.

Parley currently integrates a range of casino games from leading software providers from around the world, including brands such as Pragmatic Play, which Playson will now become part of.

The operator currently holds a significant percentage of the online gambling market-share in Venezuela and is consistently growing its presence.

This deal will further bolster that reputation and growth.

As well as providing a larger game offering to existing players, the deal will also be used to attract players from a wider region, allowing the operator to increase its user-base consistently in the future.

Playson is viewing the partnership as a significant move in the firm’s growth and expansion plans as it looks to strike new deals in regions such as Latin America, an area where the brand already has an excellent reputation.

Blanka Homor of Playson commented on the partnership and explained more about the deal:

We are pleased to announce this deal with Parley, it’s an impressive leap forward in our expansion goals within Latin America.

We are confident in our product offering and are aware that our quality games garner a lot of interest from markets across the world, especially Latin America.

This deal with Parley is vital in our bid to reinforce our foothold in Venezuela and the Latin American market.

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