Seven Star Digital acquired by Thimba Media

Seven Star Digital acquired by Thimba Media

It has been announced today that leading iGaming affiliate operator Seven Star Digital has been acquired by Thimba Media.

According to reports, the deal will see the latter, an Ireland based lead generation firm, take over the operations of Seven Star Digital and its sub-brand affiliate sites, including Top Rated Casinos and Gambling Deals.

This move will see Thimba Media become a major player in the UK affiliate market and will bolster the firm’s status and customer reach, along with revenues that are anticipated to grow the company’s overall revenue by some 20%.

Thimba Media have acquired Seven Star Digital on a cash-free debt-free basis, a deal which was made in cash for an undisclosed fee.

For many years, Seven Star Digital has held a strong foothold in the UK online gambling market and has been connecting online gambling operators with consumers across a series of product verticals within the iGaming and betting industry.

Some of its most popular brands provide unrivalled data and comparisons within one of the world’s biggest markets – the United Kingdom, whereby competition is fierce in all aspects of online gambling, including the affiliate niche, games supply and operators.

Chris Russell of Thimba Media commented on the acquisition and why the move was made:

I am really happy to be able to follow up our UK acquisition in summer 2021 with another UK focused affiliate business.

The market is of specific interest to us due to its strong underlying remote gaming growth, digital penetration and stable local regulation.

I believe that adding Thimba Media’s commercial and operational capacity to this business will help the current team to grow the business into a market leader in the coming years.

Luke Eales of Seven Star Digital also spoke out about the deal and shared sentiments on the take-over:

We established and sustained a key role in the highly competitive, regulated UK market, which is no easy feat.

Now I’m genuinely excited to watch Seven Star’s next moves unfold, and I’m sure both its comparison sites and its fantastic team will enjoy further success.

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