Golden Nugget Online Gaming extends partnership with OtherLevels for player optimisation

Golden Nugget Online Gaming extends partnership with OtherLevels for player optimisation

An announcement has been made today regarding the partnership extension between OtherLevels and Golden Nugget Online Gaming for casino player optimisation.

The two firms have been working together for the past six years and Golden Nugget Online Gaming has extended this partnership in to its operations in WV in order to provide personalised, relevant interactions with Golden Nugget Online Gaming’s active customers.

OtherLevels is an industry leader in cross-channel marketing and customer engagement and assists operators with maximising player engagement whilst boosting retention and revenue.

By receiving personalised messages, active casino players will be able to benefit from a personal service from the operator with specific content and promotions that are relevant to them.

This is achieved by integrated the provider’s sophisticated iGaming and betting solution that will record game data, stats and session status among others to automatically select and engage with the customer regarding gaming and betting opportunities.

In addition to the innovative range of tools and benefits of integrating OtherLevels’ solution, Golden Nugget Online Gaming will have peace of mind knowing that its audience reach and segmentation is being maximised to its full potential, whilst dealing with other crucial focuses such as content strategies.

Samir Banerjee of Golden Nugget Online Gaming spoke about the partnership extension and outlined what it means for customers:

Our continued partnership with OtherLevels demonstrates the commitment of GoldenNuggetCasino.com to always provide our online casino patrons with a personalized messaging experience that is best-in-class.

Brendan O’Kane of OtherLevels explained more about what this deal means for both firms moving forward in 2022:

Golden Nugget has been a valued strategic partner to OtherLevels for six years, and we look forward to further expanding our relationship as Golden Nugget’s gaming operations launch in Pennsylvania, West Virginia, and other new states in the U.S. market.

Over the next two years, we will leverage our cross-channel messaging and optimized content delivery capabilities to ensure that personalized, relevant content is reaching the right players on the right channel at precisely the right time.

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