RB Leipzig, also known as Red Bull Leipzig, has announced a new partnership with 888sport for a new sponsorship deal in the Bundesliga.
The deal, which is mutually beneficial, will see the betting brand appear on various advertising and digital channels for the Saxony-based club.
This partnership will run from now until 2023, and has been praised for being a perfect fit between two organisations that share the same philosophy and orientation.
In addition to a lucrative sponsorship agreement, the betting provider will also be the RBL predictor presenter – a game which provides bettors with chances of winning great prizes, such as VIP events, signed shirts and season tickets for the RB Leipzig home games at the Red Bull Arena.
Kieran Spellman of 888sport commented on the new partnership and why it was made:
We are proud to announce this long-term partnership with RB Leipzig, one of the most ambitious football clubs in Europe, and become their official partner.
The team has developed at a rapid pace and shown how you can climb to the very top of Europe playing attractive, offensive football, having already come second in the Bundesliga and reaching the Champions League round of 16 last season.
Matthias Reichwald of RB Leipzig also spoke about the deal and why 888sport was chosen over competitor brands:
As in the rest of football, we are always looking to strengthen in the area of partnerships, especially those who fit our philosophy and orientation.
We have found one of these in 888sport and we’re proud that 888sport sees us as a suitable partner for their first entry into the Bundesliga.
888sport is an established brand who would like to grow further on a national and international level, which exactly corresponds to our vision, and now we can take on this challenge together.