iGaming software provider Play’n Go has today announced that it has penned an Italian deal with NetBet, the online gambling operator in Italy and other key European markets.
The deal is an extension of the existing partnership between the two firms and will see the operator integrate a series of casino game content from the provider effective immediately.
Players that currently reside in Italy and are members of NetBet will instantly have access to a new range of casino and slots titles from Play’n Go, that are all available in Italian for localised gaming.
According to reports, games that are being integrated include Fire Joker, Book of Dead, Rise of Olympus, Legacy of Dead and Reactoonz among others.
The operator has outlined its commitment to continually expand and grow its product offerings by partnering with new and existing software developers that are able to consistently provide casino games of the highest quality that are popular on a global scale.
Italy is currently one of the largest online gambling markets in Europe and is growing stronger each year, with more and more Italians engaging in some online gambling acitivity in the form of betting and gaming.
As a partnership between NetBet and Play’n Go is already in place, the operator is able to see the immense demand and popularity of game titles from the developer and the satisfaction rate among its customers.
In addition, the agreement will consolidate the operator’s reputation within key European markets such as Italy and allow the brand to grow its audience and footprint.
Italy is a lucrative online gambling market with its own preferences and trends, some of which follow patterns with other European nations. However, one major game mechanic that is popular in the country is Play’n Go’s dynamic payways, which is in demand and enjoyed by many Italian slot players.
Luisa Allegro of Play’n Go explained more about the partnership extension:
When we sign a new deal, we become true partners and strive to always provide clients, and their players, more.
One way we bring more to the table is through innovations such as Dynamic Payways. Many of our most exciting titles in the Italian market today feature these mechanics, such as Charlie Chance 2 or Prism of Gems.
And with more innovative Dynamic Payways titles on our roadmap, that should do well in Italy too, we can’t wait to get started with NetBet, and expect that this is just the start of a long and fruitful relationship.
Claudia Georgevici also spoke about its existing relationship with the software provider and what this new deal means for players in Italy:
Play’n Go are a favourite among our players, and we’re delighted to continue our offering of their products to all our loyal customers.
The inclusion of this provider helps us in our commitment to delivering the best online casino experience that we’re known for.
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