IGT has announced today that it has partnered with Meruelo Gaming in a deal that will power and launch a brand new sports betting app in Arizona, SaharaBets.
Meruelo Gaming is an affiliate of SAHARA Las Vegas and Grand Sierra Resort in Reno along with NHL team Arizona Coyotes.
As part of the deal, the gaming and hospitality specialist will utilise IGT’s advanced market leading technology PlaySports, a flexible solution for sports betting operators that is high performance and enjoyed by thousands of bettors around the world.
The platform is player focused and incorporates all in one trading services, along with being scalable and user friendly.
This partnership will form the basis of the set-up and open up doors of opportunity to sports fans in ARI and Arizona Coyotes supporters.
Group president Alex Meruelo already has an established reputation within the gaming and hospitality industry and one of his firm’s properties, Grand Sierra Resort is one of the most successful in the area.
Additionally, SAHARA on the Las Vegas strip has turned a huge corner upon his involvement and the venue is one of the most thrilling within the region.
As the owner of Arizona Coyotes, Meruelo has the knowledge and experience to make things happen on the sports betting market in ARI, which IGT is looking forward to.
Joe Asher of IGT commented on the partnership and why the firm was keen to make the deal:
“Given Alex Meruelo’s success in turning the Grand Sierra Resort into the vibrant, successful casino that it is today, and all the positive changes that he initiated with the SAHARA on the Las Vegas Strip, I am excited to see what he will do in Arizona as the owner of a professional sports team with its own sportsbook.
I’m thrilled that Alex decided to partner with IGT for the hardware, software and trading services to make it happen.”
According to reports, this partnership is deal for Meruelo Gaming due to the provider’s scalable technology and turnkey services combined with a wealth of sports betting experience and background.
Alex Meruelo of Meruelo Gaming also shared his comments on the agreement:
The scalable PlaySports technology, turnkey services, capabilities and vast sports betting experience make IGT SaharaBets’ ideal sports betting growth partner in Arizona.
Giving Arizona Coyotes fans the option to place pre and in-game wagers online will increase fan engagement and boost the already contagious excitement of every play on the ice.