Betsson seals deal with Wazdan for Russian casino content

Betsson seals deal with Wazdan for Russian casino content

Leading online casino operator Betsson has today announced that it has sealed a deal with software developer Wazdan for the supply and integration of Russian casino content in the Baltic region.

The two firms have extended their existing partnership to add a selection of casino games in Russian on a brand new online casino site, Betsafe, that is aimed at Lithuanian players.

This move brings about the addition of around 80 new online casino games to the operator’s offering from Wazdan in Russian, as the operator looks to boost its player acquisition numbers by attracting new customers in the Baltic region.

So far this year, Betsson, through its Betsafe site, has added almost 20 new casino games from Wazdan, including four exclusive titles available only for Betsson players, such as Power of Gods.

One of the core attraction of Wazdan casino games is the global appeal. Games are available in more than 20 languages, including Russian, and offer a customisable experience with unique and exciting features that are proven to be popular in all regions of the world.

This partnership extension allows the software developer to continue its strong momentum in 2022 by offering its games with exciting features, including variable volatility and cryptocurrencies, to the operators new and existing players, particularly those that prefer the Russian language.

Andrzej Hyla of Wazdan commented on the new deal with Betsson for its new Russian-targeting casino site:

We have a very close working relationship with Betsson and we’re delighted to be taking our portfolio live on their Russian-language Betsafe.lt site.

It has been an extremely strong start to the year for us and we’re delighted to keep our momentum going with this expansion.

Kaido Ulejev of the Betsson Group, operator of new casino site Betsafe also shared comments on the partnership extension:

We’ve enjoyed a fantastic partnership with Wazdan since our first deal in 2020 and their portfolio has gone from strength to strength.

Our Betsafe brand is celebrating its 16th birthday this month and we believe Wazdan games can add real value to our newly launched Russian-language website.

We look forward to seeing how the localised games are received in Lithuania by our customers.

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