Online gambling operator Novibet has further bolstered its casino games offering in the United Kingdom by partnering with software provider Oryx Gaming.
The partnership sees the link-up of two established companies that share similar aspirations and vision in the iGaming market.
Oryx Gaming, a Bragg Gaming Group firm, will use the agreement to expand and grow its footprint in one of the world’s busiest online gaming markets, by opening up its offering to the operator.
This deal will see UK customers of Novibet benefit from a range of new online casino game content from Oryx Gaming’s in-house development studio, along with high quality titles from partner studios such as Peter and Sons and Gamomat.
Additionally, Bragg Gaming’s brand new iGaming development brand Atomic Slot Lab will also provide innovative new content to Novibet, starting with Egyptian Magic making its debut at the operator site.
By partnering with Oryx Gaming, which received its gambling license for the United Kingdom in November last year, Novibet will increase its player acquisition whilst improving its player retention figures.
According to reports, this partnership is one of the most lucrative deals so far this year for the provider, which gains access to a huge market projected to be worth an estimated £4+ billion in 2022.
This latest partnership for the software developer comes less than one-month after signing a deal with SkillOnNet to supply its high quality content also in the UK via the operator.
Oryx Gaming is consistently growing its footprint and striking new deals that will see the casino games offering tap in to new players in the United Kingdom and other parts of Europe.
Chris Looney of Bragg Gaming, parent company of Oryx Gaming commented on the new partnership in the United Kingdom:
We are very excited to introduce our content to a new audience in the UK, a market that provides Bragg with great potential and significant growth opportunities.
“Our expanded partnership with Novibet further aligns our player popular content with this leading iGaming operator and we are excited to bolster our collaboration in 2022 by launching in additional markets.
Yannis Xirotyris of Novibet also shared comments of the new deal that bolsters the operators game offering:
We are delighted to feature ORYX’s diverse content in the UK and we are confident our customers will enjoy the thrill and entertainment its games offer. In ORYX we have a reliable partner that we can trust will continue to deliver premium games that our customers love to play.
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