Matching Visions partners with GIG in marketing compliance deal

Matching Visions partners with GIG in marketing compliance deal

Affiliate marketing firm Matching Visions has today announced that it has partnered with GIG – Gaming Innovation Group – in a marketing compliance deal.

The deal will see the affiliate network operator, situated in Malta, utilise the providers innovative and sophisticated marketing compliance software GIG Comply.

The software solution provides an automated piece of kit so that operators and affiliate networks can utilise its tools, which use advanced scanning technology to spot compliance issues and red flags.

GIG’s analytic software solution integrates directly with affiliate network operators to scan marketing partner front-end outlets for content, links and iGaming red-words that may raise compliance issues.

As part of the link-up, Matching Visions will now receive real-time content insights and snapshots of content that affiliate marketing partners are using to promote brands within the network.

Compliance in online marketing for betting and gaming companies has become more stringent over the past five years and ensuring that marketing materials are compliant with local and nation authorities is of paramount importance.

By utilising GIG Comply, Matching Visions will be able to efficiently and effectively measure partner marketing materials to ensure that they are complying with vital data conditions and marketing terms across all advertising channels such as web, social and media.

Dennis Dyhr-Hansen of Matching Visions explained more about the partnership and what it means for the affiliate network:

It’s extremely important for us to ensure we remain 100% compliant no matter which geo or brand we are sending traffic to.

We want to be completely transparent to all brands that work with us that we take compliance very seriously and will do what it takes to be at the forefront of compliance.

We are proud to partner up with GiG Comply to make this happen!

Jonas Warrer of GIG also commented on the link-up and outlined more about responsible marketing in the industry:

We look forward to supporting Matching Visions in its efforts to enhance its affiliate marketing compliance.

The excelled demand for GiG Comply is a clear sign that more and more affiliates like Matching Visions are placing strong value on creating a more responsible and sustainable gaming movement – this makes us very proud.

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