The software developer and games supplier, will enter the Canadian iGaming market through the only officially-regulated gaming operator in the country.
This collaboration between Pariplay and NeoPollard Interactive will be the first of its kind in the region and will see the former supply a diverse range of online casino content to the operator’s growing player-base.
NeoPollard Interactive, jointly owned by Pollard Banknote and NeoGame, currently operates the Play Alberta website that has offerings of casino, live dealer titles, instant win games and sports betting online and on mobile.
The iGaming aggregator is reported to be extremely thrilled to be entering the Canadian market for the first time and will use the collaboration to grow its footprint in North America.
With more than 1000 games in its locker from multiple leading providers, Pariplay will supply a diverse range of casino games from its own in-house portfolio along with partner developers on the Fusion aggregator platform.
Through a single integration, the provider is able to offer a convenient and efficient streamlined offering of games supply to operators in regulated markets.
This partnership is mutually beneficial and brings together two companies with a wealth of experience in the iGaming industry.
As well as increasing audience reach and games offering, the link-up will bring about an increase in player acquisition and retention numbers.
According to reports, revenue made from the operator site is put towards the General Revenue Fund in the region, which provides a range of support services to local residents living in the area.
Liz Siver of NeoPollard Interactive commented on the new partnership with Pariplay:
We are very excited to work with Pariplay – a well-established and renowned content provider – to further expand the game titles and verticals we offer on Play Alberta’s portal.
As a dedicated partner to AGLC, NPi is committed to continuously enhancing the technology, games, and Power Suite services we offer to give players in Alberta a unified online gaming experience.
More importantly, with Pariplay’s wide variety of game content, AGLC has the opportunity to produce incremental proceeds to the good causes it supports throughout the province.
Tsachi Maimon of Pariplay also commented on the collaboration and outlined why this is a significant move for the provider:
We are excited to enter the Canadian marketplace through our joint efforts with NPi to capitalize on the opportunities that the North American market offers.
As a market leading aggregator of game content, we have established ourselves as a trusted supplier to the industry as we continue to offer the best content in the market. We look forward to continued collaboration with NPi to supply engaging content to AGLC.
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