It has been announced today that global gaming and lottery provider Scientific Games has linked-up with Push Gaming in a new deal involving key regions in the industry.
The deal will see the two firms collaborate to increase the games offering of operator brands as part of a key strategy.
Amongst the games expected to be integrated immediately are award-winning titles such as Jammin’ Jars 2, Bison Battle and Fire Hopper, along with Mount Magmas.
As part of the link-up, Push Gaming will increase its footprint and customer reach by supplying content to leading operator brands within the iGaming industry, including major players 888 and 32Red.
According to reports, this collaboration will involve a number of key-regions where operators are active in regulated markets, including Sweden and the United Kingdom.
Additionally, by linking up with Scientific Games, Push Gaming is looking to improve its brand recognition across other regulated markets and has its sights set on the likes of Canada and the United States as potential targets for growth and development in the future.
What’s more, the software developer is looking to continue on its growth path and key strategy to expand and maintain its momentum in the global industry.
Furthermore, testament to an innovative games offering, Scientific Games is bolstering its suite of games with the very best and hottest titles on the market.
By supplying its high quality titles to operators such as 888, the brand has now grown its customer base alongside other top operator partners such as Entain, LeoVegas and PaddyPowerBetfair.
Steve Mayes of Scientific Games commented on the collaboration:
We’re always looking to provide entertainment that delivers thrills to millions of players, which is why we source the best games from the most progressive studios like Push Gaming.
We’ve had an excellent year, with some of the best content we’ve ever had and this deal is a continuation of that. We’re delighted to join forces with Push.
Fiona Hickey of Push Gaming also shared comments on the link-up and what it means to the software developer:
2021 has been a fantastic year for us and has seen us grow our presence with leading tier-one operators in our core regulated markets.
This partnership with SG allows us to reach additional partners that will see us continue our growth as a top supplier in these key regions.