Sparket – The Social Betwork partners with Cahuilla Casino Hotel CA

Sparket - The Social Betwork partners with Cahuilla Casino Hotel CA

A partnership announcement has been made today between Sparket – The Social Betwork and Cahuilla Casino Hotel in California.

Sparket – The Social Betwork, is a custom bet creator that lets bettors create their own betting markets and keep track of bets and prizes in a unique customer account.

The software creator has linked-up with the casino hotel to offer wager pools that are free to play on this years Super Bowl later this month.

A leader-board will allow users to get involved online during the build-up to the big event and earn rewards, such as slot play and free food and drinks.

As part of the agreement, Cahuilla Casino Hotel, situated in Anza, CA, will benefit from user acquisition through multiple channels in the software.

At present, there is a patent pending for the software and the firm is seeking GLI certification this year for real money betting on e-sports and live sporting events with custom odds and operator limiting exposure.

Social engagement is a huge part of the industry and the casino hotel recognises the important link between sports betting and an enjoyable, interactive live sporting experience.

The casino hotel is looking to utilise the software platform to allow friends to ‘challenge’ each-other with a friendly wager.

In addition, the betting platform provider is looking to use the partnership to build on its expanding user-base and grow the brand throughout the state of California. This peer to peer wagering system is hugely popular at the moment and allows betting and sports fans to engage in better odds and more betting options and markets now and in the future.

Aaron Basch of Sparket – The Social Betwork commented on the partnership with Cahuilla Casino Hotel:

Sparket is excited to be partnering with Cahuilla Casino Hotel, an experienced tribal operator in California who will help us navigate the expanding sports and e-sports landscape in the state.

Our Social Betwork platform will enable their users to access new wagering types, initially via free to play games.

By utilising pari-mutuel odds as a form of peer-to-peer wagering, Sparket’s application will enable Cahuilla Casino Hotel to offer better odds and provide more options to their customers in the near future.

Daniel Salgado Tribal Council Chairman for the Cahuilla Band of Indians also shared comments on the link-up:

We see the importance of social engagement in sports betting.

It will play a paramount role in providing a more interactive and enjoyable experience during sports coverage, including allowing friends to challenge each other in a friendly wager.

The potential of pari-mutuel betting pools will help diversify the sports wagering market in eSports as well as traditional sports.

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