Betsoft partners with NetBet in Italian iGaming market

Betsoft partners with NetBet in Italian iGaming market

It has been announced today that leading software developer to the iGaming industry, Betsoft, has partnered with online sportsbook and casino operator NetBet.

The content partnership is for the operators Italian offering, NetBet.it, focusing purely on the Italian market and will bring about a fresh batch of iGaming content to new and existing Italian customers.

This link-up will see the betting and gaming giant integrate a series of gambling content from multiple verticals within Betsoft’s portfolio, including online slots and table games, along with access to the brands innovative back-office software.

Additionally, NetBet will have full access to the developer’s new title releases as part of the agreement, including Return to Paris, 88 Frenzy Fortune and Tower of Fortuna.

Other notable games in the Betsoft portfolio include Treasure Room, Dr Jekyll and Mr Hyde, Lucky 7, SugarPop, The Golden Owl of Athena, Chilli Pop, Take the Bank and 4 Seasons.

As part of the link-up, Betsoft will expand and grow its European footprint in one of the leading regulated gambling markets in Europe, Italy, which is estimated to be worth around €270 million a year.

NetBet, certified by ADM, is one of the major betting and gaming brands in the Italian market with a large customer base spanning across multiple channels, including online slots, table games, sports betting and jackpot games.

Betsoft is reported to be delighted with its recent partnership that is inline with its growth and expansion strategy and allows the brand to ‘consolidate’ its presence in the Italian market.

Claudia Georgevici of NetBet commented on the operators latest addition to the Italian offering:

We have built an excellent reputation for service and quality over a number of years which has been aided by our choice of partner. Working with a company of Betsoft’s reach and calibre is a natural choice and we look forward to our Italian clients shortly having full access to their world class slots and table games.

Anna Mackney of Betsoft also shared her thoughts and comments on the link-up:

Partnering with an established operator like NetBet.it who continuously delivers exceptional customer service is completely on point with our strategy.

Betsoft is an established brand in Italy for immersive content and we are delighted to further consolidate our presence there with NetBet.it.

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