Dutch deal for Play’n Go as developer signs with Nederlandse Loterij

Dutch deal for Play'n Go as developer signs with Nederlandse Loterij

It has been announced today that leading iGaming software provider Play’n Go has signed a deal with Dutch lottery operator Nederlandse Loterij.

The deal enables the video slot specialist to open up its games portfolio to the operator and provide an influx of new games to players in the Netherlands.

Play’n Go is already active in the Dutch market and the developers titles have consistently built up a solid reputation for providing high quality experiences across a diverse range of themes.

Titles that have already made a name for themselves and are top-performing on the Dutch scene include Book of Dead, Super Flip, Rise of Olympus and Gigantoonz among others.

By partnering with Play’n Go, Nederlandse Loterij has instantly boosted its game offering to customers, which in turn will assist with customer acquisition and retention.

At present the online gambling market in the Netherlands is one of the hottest in Europe and many operators and software providers are keen to get a slice of the newly regulated action.

According to reports, this partnership was made between the two companies to boost games offering, increase player acquisition and retention, along with providing fun in a responsible manner with player safety at the heart of the values.

For the last six years, the operator, since the merger between Nederlandse Staatsloterij and De Lotto, has provided high quality gambling experiences across a number of different product verticals.

Stuart Trigwell of Play’n Go commented on the new deal with Dutch lottery operator:

The newly regulated Dutch market is one of the most exciting in the industry right now and everyone at Play’n GO is looking forward to bringing fun and entertainment to the Nederlandse Loterij’s players.

The Nederlandse Loterij and Play’n GO are natural partners in many ways, not least because we share similar values around keeping players safe, acting responsibly, and ensuring that gaming is first and foremost fun.

This agreement is just the beginning of what will hopefully be a long partnership that will see exclusive and localised content developed to ensure that the Dutch lottery’s players enjoy gaming entertainment that resonates with them.


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