Leading online gambling content provider Pragmatic Play has today grown its presence and footprint in South Africa by signing its latest partnership deal with Playbet.
Playbet is a major gambling operator in South Africa and will introduce an array of new content from the developer across three product verticals.
Already active in the country, Pragmatic Play has established a strong presence in the South African gambling market and has the experience and historic data to maximise its top-performing titles.
Additionally, Playbet has been given full access to the Pragmatic Play portfolio and will be able to integrate titles from the providers suite of games, including slots, live casino and virtual sports.
Games will be introduced to Playbet customers via the software provider Aardvark.
The online gambling industry in South Africa is one of the hottest at the moment and is consistently growing in size and popularity, with many new operators and software providers entering the market.
Pragmatic Play is already an established name within the market and customers of Playbet will be able to enjoy a range of new games to play for money, including Wolf Gold, Sweet Bonanza, Candyland and Gates of Olympus among others.
This partnership is mutually beneficial and is inline with the software providers strategy to continue its growth and expansion in regulated markets around the world.
On one side of the coin, the agreement brings a growth in footprint, whereas on the other it is introducing customers to a boosted games offering from one of the hottest brands in the online scene.
George Vasilopoulos of Playbet commented on the deal with the developer and highlighted what players can expect:
Our customers are gaining access to over 200 world-class award-winning games and promotions via our playbet.co.za website thanks to this partnership and naturally, we’re very excited about strengthening our online portfolio in such a manner.
Special thanks go to our Aardvark software provider and Pragmatic Play for all the great development and compliance work.
Yossi Barzely of Pragmatic Play also spoke out about the agreement and what the firm is bringing to the table:
This is a fantastic agreement to seal with one of the leading players in South Africa and it furthers our ambitions in this key market.
It’s been a pleasure to cooperate with Playbet in making this happen and we’re sure its players are going to love the influx of quality content that’s coming their way.
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