ESA Gaming to expand in to Romanian gambling market

ESA Gaming to expand in to Romanian gambling market

It has been announced that ESA Gaming is to expand in to the Romanian online gambling market after receiving a license to provide its products and services in the 12th largest country in Europe.

Licensed online casino operators in Romania are now free to strike partnership deals with the software provider, which is gaining solid ground in the industry for its EasySwipe product.

EasySwipe is ESA Gaming’s innovative games suite, whereby titles are ultra lightweight and developed in HTML5 on a mobile-first basis.

Games are highly popular with online sports betting clients that want to offer customers great casino gaming experiences without being invasive or impacting on their online betting experience.

According to reports, operators will be able to benefit from an array of features that are designed to boost customer retention and revenue as part of the product, in which bettors can ‘swipe in and swipe out’ a selection of high quality games without infringing on their current betting activity.

Some of the high quality games that are already in the software developer portfolio available for integration under the new license include Joker Poker, Egyptian Reels, Goal Mine and FruitStaxx.

In Romania, there are almost 30 online gambling operators that are licensed to operate and the market is growing at a rapid rate. With a population of nearly 20 million people, the legal gaming market for real money casino games potential is huge.

This new licensed marks a significant milestone in the software providers history and Romania now joins a list of active jurisdictions including Italy, Colombia and the most recent Greek gambling market.

Zorica Smallwood of ESA Gaming commented on the market expansion and new license that allows the firm to grow its footprint in Europe:

We are delighted to have been awarded yet another local licence which will see us introduce our content in the Romanian market.

Our EasySwipe games have been performing strongly in all markets where we are active, providing operators with an important cross-selling option in an ever-increasingly competitive marketplace.

We look forward to partnering with Romanian operators and to offering our exciting products to a new audience.

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