Major betting and gaming deal for Scientific Games in Azerbaijan

Major betting and gaming deal for Scientific Games in Azerbaijan

A major betting and gaming deal has been announced by leading online and retail gambling provider Scientific Games in Azerbaijan.

The lottery specialist has launched a major operation with the Azerbaijan national lottery, Azerlotereya, involving the supply and integration of multiple-products, including retail and digital sports betting, lottery, instant games and a new omni-channel lottery gaming system.

This mutually beneficial deal, spanning some ten years, will see the provider expand its partnership with lottery operator Demirören to supply a proven and scalable solution in this field.

According to reports, huge successes have been reported in other active markets, which has, in-part, contributed to the sealing of this agreement in Azerbaijan that will bring about a modern betting and gaming experience with strong results in return.

Additionally, with a current population of around 10 million, this link-up will allow a popular recreational activity of lottery gaming to benefit from a host of services and technologies that are tailor made for specific markets.

The two corporations have previously worked together in other partnerships, including in Canada and Turkey, and will use their wealth of knowledge and experience to showcase a premium and high quality betting and gaming experience for local residents living in the likes of Baku, Sheki and Ganja.

What’s more, the operator has sought a large-scale provider that will be able to supply both retail and digital services, which are growing consistently in Azerbaijan.

Sinan Oktay of Demirören commented on the deal and why it was made with Scientific Games:

In Azerbaijan, we sought a proven, scalable solution for both retail and online betting.

Our partnership with Scientific Games has had great success in other large markets, and together we are offering a modern experience for bettors that will deliver strong results to the government of Azerbaijan.

Pat McHugh of Scientific Games also shared comments on the agreement and how it will enable the national lottery operator to maximise its return:

Congratulations to all involved with the success of the national lottery in Azerbaijan and the new sports betting launch.

We appreciate the vision and trust Demirören has in our lottery expertise, systems technologies and ability to serve a large, multi-channel lottery market.

We believe that Scientific Games offers a powerful sports betting solution that is tailored for government lotteries requiring a large-scale retail and digital betting program.

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