Greentube extends Betsson partnership for Baltic states integration

Greentube extends Betsson partnership for Baltic states integration

Leading online casino game developer Greentube, part of Novomatic, has today announced that the firm has extended its existing partnership with Betsson Group.

The partnership will see the software provider open up its games portfolio to the operator for integration in the Baltic regions of Estonia, Lithuania and Latvia.

Betsson, which currently operates leading gambling brand Betsafe, has recently launched an additional offering for Russian-speaking players in and around the region.

The two companies have been working closely together since 2017 and are looking to build on the already-successful partnership by integrating high quality games in Russian, including titles Book of Ra, Lucky Lady’s Charm and Sizzling Hot.

Betsson is a leading operator of gambling sites across the world and the operator collaborates with the games developer on various platforms, including SuperCasino, an Estonian offering launched during the summer of last year.

According to reports, Greentube is excited to expand the customer reach of its games offering in the Baltic states, which are key regions within the online gambling industry, particularly Lithuania.

Additionally, games that are already integrated in nearby regions with other partners are well-received and have a strong reputation for their enjoyment, playability and entertaining experiences.

What’s more, titles are trusted by thousands of players across the globe and the operator was keen to integrate Greentube hits in order to ensure Russian-speaking players have the best online slots and games to play on the market.

Lisa Sandner of Greentube commented on the partnership extension:

We’re thrilled to see our varied portfolio of iconic online slots reach players across Lithuania and the rest of the Baltic states.

The Greentube brand is synonymous with quality and it’s a real joy to be able to introduce new players to everything we have to offer.

Kaido Ulejev of Betsson also commented on the addition of Greentube to the Russian language offering in the Baltics:

Everyone knows just how popular Greentube slots have become over the years. They’re not only a trusted, well-established international brand, but their slots are instantly recognisable and can be considered firm fan favourites.

It was incredibly important to us that we launched our latest Russian language site for Lithuanian users with the very best games available, and we consider Greentube’s titles to be amongst them.

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