Romanian expansion for Push Gaming with Superbet deal

Romanian expansion for Push Gaming with Superbet deal

Malta-based business to business iGaming developer Push Gaming has today announced that it has expanded its presence in to Romania with a brand new partnership deal involving Superbet, a leading European sportsbook and casino operator.

As part of the deal, the operator will gain access to the providers portfolio of high quality casino games and will integrate innovative titles such as Bison Battle, Jammin’ Jars 2, Fire Hopper and soon-to-go-live Big Bamboo.

Romania is a growing gambling market and many operators and content providers are keen to get a slice of the market-share, with new deals that will enable Romanian players to play for real money on a plethora of games from Push Gaming.

Superbet is a leading brand within the Romanian market and already has a well-established presence, which Push Gaming will now be able to tap in to via this latest agreement.

Following receiving certification for the Romanian market in 2021, Push Gaming was given the green light by local regular ONJN to sign, seal and deliver deals with operators in the region.

As part of this mutually beneficial deal, the developer will tap in to new audiences in Europe along with growing its footprint in a rising market, whilst the operator is expanding its existing games offering to new and existing customers, which, in turn, will boost player acquisition and retention numbers.

According to reports, this agreement is inline with the developers growth and expansion plans for European markets in 2022.

Additionally, the deal allows the games provider to explore new markets by working with new operators that have an existing customer base.

Top games from Push Gaming include Razor Shark, Bison Battle, Jammin’ Jars, Wild Swarm, Fire Hopper and Mount Magmas among others, many of which will be integrated in to the Superbet sportsbook and casino site.

Fiona Hickey of Push Gaming commented on the developers latest operator partnership:

Our success upon initially entering the Romanian market has allowed us to explore additional operators.

It’s a pleasure to partner with Superbet and its exciting market positioning and brand strength as a leader will allow us to supply our games to even more players.

This will further strengthen our position as the industry’s most player-first studios both in one of the CEE’s most dynamic markets as well as across wider Europe.

I’m sure that this will be one of the many exciting deals we’ll be announcing soon enough.

Nicholas Yu of Superbet also commented on the operators newest addition to its games offering:

Giving our players access to the most popular titles on the market will help us both gain new players and retain existing ones.

With Push Gaming’s innovative and high-quality titles now being offered through Superbet we look forward to what is shaping up to be a bright year ahead.

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