It has been announced today that a strategic partnership has been signed between iGaming software provider, Sportingtech, and leading casino content developer and aggregator Pariplay in a deal that the developer states makes ‘perfect sense’.
The two companies have joined forces in a mutually beneficial arrangement that will see the integration of thousands of casino games from the aggregators Fusion platform, available across the wide network of operators currently utilising the Quantum platform.
Sportingtech is a leading provider of betting and gaming services and the firm will now have access to a range of premium content from over 70 software developers within the iGaming industry.
In addition to some of the best casino games on the market, Sportingtech will also gain access to an array of player conversion and retention enhancement tools, including tournaments and raffles.
This deal allows Pariplay to grow and expand its footprint of not only the company brand, but also its innovative and widely used aggregation platform that houses titles from the industry’s leading developers, including Quickspin, NetEnt, Play’n Go, Pragmatic Play, Scientific Games, Evoluion Gaming, Blueprint Gaming and Inspired among others.
According to reports, this strategic partnership will allow the aggregator to increase its distribution channels throughout Europe and Latin America.
What’s more, with a view to strike deals with strong partners, the aggregator has made a link-up that suits the vision and ethos of the company.
Andrew Maclean of Pariplay explained more about the firms latest partnership:
This deal with Sportingtech makes perfect sense for us as we continue to look for strong partners to further expand across regulated markets.
Sportingtech’s Quantum platform is top-notch and with a strong presence in key jurisdictions and this partnership will be important to us as we continue to grow the reach of our content through our Fusion platform.
Ivo Doroteia of Sportingtech also spoke about linking-up with such an established aggregation platform and what it means for the brand:
We are thrilled to continue our recent momentum by partnering with Pariplay, a renowned aggregator with a growing reputation.
Its substantial content portfolio features leading market content and this partnership will see us strengthen our offering with even more value for our operator partners.