Spotlight Sports Group partners with Paddy Power in ‘Good Morning Cheltenham’ mini-series

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Leading technology and content company Spotlight Sports Group has announced a new partnership with Irish betting and gaming site Paddy Power.

The partnership will see the two firms collaborate to produce ‘Good Morning Cheltenham’, a new live daily mini-series that will take place throughout this year’s Cheltenham Festival, a UK horse racing-based meeting with prize money second only to the famous Randox Grand National.

This thrilling new show will be broadcast live and hosted by David Jennings of the Racing Post, along with an array of top guests, including Paul Kealy, Mick Fitzgerald, Matt Chapman and Paddy Power over the course of the week.

The Cheltenham Festival will take place over four days, commencing on 15th March 2022 and finishing on 18th March 2022, featuring popular races Cheltenham Gold Cup, Champion Hurdle and Queen Mother Champion Chase among others.

Fans will be able to tune in at 8.30am every morning to get their fill of the new show that will be broadcast on social platforms YouTube and Facebook, along with best analysis being distributed on the Racing Post and Paddy Power.

According to reports, productions from Spotlight Sports Group are continuing to grow and the series is designed to provide racing fans with engaging content that gives an insight from tipsters and journalists that is relevant, useful and immersive.

Additionally, with an early morning show, Good Morning Cheltenham is aimed at getting people in the mood and geared up for the days action and will bring up-to-the-minute news and updates on all the happenings from the event, including talking points and market movers.

Fans can catch the first episode of the show on March 14th at 8.30am live.

Sam Houlding of Spotlight Sports Group commented on the launch of Good Morning Cheltenham:

Our roster of productions continues to grow ahead of the biggest festival in the racing calendar.

The daily mini-series gives great insight for Racing Post and Paddy Power viewers from our team of journalists and tipsters.

Our in-house production team continue to deliver strategic content solutions – along with an end to end production resource – which makes distribution easy and effective for our clients.

A spokesperson for Paddy Power also commented on the new show mini series and outlined what fans can expect:

Good Morning Cheltenham will prick the ears of racing fans and get them under starters orders every morning of The Festival.

We will have the latest news, tips, market movers and talking points all laid out for viewers each day, and the best bit is they won’t even have to get out of bed to get up to speed before the off.

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