888 Holdings awarded Ontario license

888 Holdings awarded Ontario license

It has been announced today that global gaming and betting operator, 888 Holdings, has been awarded an iGaming license in Ontario, Canada.

The license has been awarded by AGCO, the Alcohol and Gaming Commission of Ontario to 888 and paves the way for the operator to strike new partnerships in the jurisdiction.

There has been a lot of talk around online gambling and betting in Ontario and the jurisdiction is set to launch as a newly regulated market on the 4th April 2022.

888 will now be one of the first to offer its innovative services and gambling content to operators in the region, including casino, sports betting and poker verticals.

Using proprietary technology, the operator is one of the largest digital gambling companies in the world and will, for the first time in the firms history, enter the Canadian province market.

This move is one that 888 has sought and is inline with the company’s growth and expansion strategy to enter new regulated markets that offer long term opportunities to grow both customer reach and footprint.

888 is a brand that residents in Ontario are already familiar with, and the operator is looking to use the new license to leverage a large percentage of the near 15 million resident population in the province.

According to reports, the operator is looking to bring its full marketing expertise to the region and product leadership along with relevant player experiences are at its core.

Additionally, this new license marks a significant step for 888, in which it now holds nineteen regulated market licenses, including seven in the neighbouring United States.

Itai Pazner of 888 Holdings commented on the new license award and outlined what it means for both operators and players in the area:

We are delighted to have been awarded a licence by the AGCO and look forward to launching in the market

when it officially opens.

As a Group, our focus is on strengthening our presence and offer to customers across key regulated markets.

To that end, Ontario represents an attractive long-term growth opportunity for 888 and this is an extremely strategically important milestone for us.

As we prepare for launch in the coming weeks, we are excited to bring all of 888’s leading products and games to new audiences across the province, providing our unique and differentiated experiences to players.

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