During ‘Problem Gambling Awareness Month’, FanDuel Group has announced that it will be rolling out new initiatives under the ‘Play Well’ banner, that are designed to assist sports betting enthusiasts with fun and responsible gambling activities.
The company will launch a new advertising campaign that reaffirms the importance of fun in sports betting, which will be assisted through a range of new tools made available to registered customers.
Along with the new advertisement, FanDuel Group will also be making a $100k donation to the National Council on Problem Gambling (NCPG).
Working alongside creative media and production firm Boomshot, the company will highlight sports betting as an entertaining recreational activity that is enjoyed by sports fans across the United States.
As part of the initiatives, FanDuel Group will introduce bettors to a range of responsible gaming tools, including deposit limits, wagering limits and gaming time limits, that offer a common-sense and non-stigmatizing approach to responsible gambling and to help prevent gambling problems such as addiction.
With the tools in place effective immediately, FanDuel Group is looking to raise awareness of the tools and encourage customers to use them during their time betting on sports or gaming on casino games.
Adam Warrington of FanDuel Group commented on the new initiatives for Problem Gambling Awareness Month:
We’re fully committed at FanDuel to developing useful tools and programs that make a difference in responsible gaming.
Our new ad campaign and Craig Carton’s content aim to bring an important spotlight to our player control tools that help customers keep sports betting fun and entertaining.
Keith Whyte of National Council on Problem Gambling also shared comments on the company’s Play Well tools:
The Play Well tools offer a common-sense, non-stigmatizing approach to responsible play and problem gambling prevention.
This critical initiative not only offers vital consumer protections but actively encourages customers to use these tools regularly.
We applaud FanDuel Group for taking meaningful steps, during Problem Gambling Awareness Month and all year long, to promote responsible gambling and address problem gambling nationwide.