It has been announced today that the Alcohol and Gaming Commission of Ontario, or AGCO for short, has granted leading iGaming provider Bragg Gaming Group with a license to supply gaming related content when the new regulated market opens up on the 4th April 2022.
The provider is one of the first companies in the iGaming industry to be granted a license by the AGCO, which is the regulatory body overseeing online gaming and sports betting products and services in the Ontario market.
Bragg Gaming, which is committed to building a new generation of gaming, in part through its Oryx Gaming brand, will be able to utilise the license to build partnerships and opportunities in the new Canadian gambling market.
According to reports, being granted this license allows the provider to supply its innovative player account management platform and iGaming content, along with managed services, to operators in the region.
With a population of around 15 million residents, Ontario is a hot talking-point at present within the online and social gaming communities, particularly ahead of the new market opening next month, whereby the market is already predicted to be lucrative for both operators and providers alike.
Additionally, by laying the foundations of regulatory compliance, Bragg Gaming is now able to strike partnership agreements in the region to go live with its array of in-house and third party online casino games from proprietary and partner brands.
Ontario is about to open itself up to private gambling operators that will be keen to get a slice of the market and form partnerships with leading games providers.
Previously the market was restricted to a handful of traditional lottery operators that dominated the market-share.
However, with the new laws and regulations, the market will hit the ground running come the beginning of April.
Chris Looney of Bragg Gaming commented on the new license news:
This license is another milestone achievement for Bragg. Hot on the heels of our recent launches in the UK, which has similar regulatory standards to Ontario, and the Netherlands, where we successfully launched local partner brands on our PAM, as well as content and aggregation products, we are now fully ready to support our Canadian partners as the market prepares to open up.
Ontario is where we call home, so we are very excited for the opening of the regulated iGaming market here, as it offers significant untapped potential for Bragg to showcase our leading content and platform technology. Receiving our supplier licence in Ontario will allow us to make consistent progress as we prepare to launch in this exciting marketplace, where we are seeing strong interest from a deep mix of local, and US and international-based operators with both land-based and online backgrounds.