European online gambling operator Betclic Group has announced that it has partnered with leading iGaming software developer Playson to introduce a new batch of online slots to customers of brands including Betclic and Expekt.
As part of the deal, the operator, which is active in a number of regulated markets across Europe, including Malta, Italy, Portugal, Sweden and Poland and will gain access the games portfolio of the developer, and will integrate a range of titles that are already proven hits in active markets.
Playson, a specialist in video slots, will open up its games offering to the operator, including games such as Rise of Egypt Deluxe, Pearl Beauty Hold and Win and Buffalo Power Hold and Win.
In addition to benefiting from an influx of new online casino content, Betclic Group will be given full access to the software providers range of customer engagement and enhancement tools, which include features and benefits for players and operators alike, such as network jackpots, tournaments and free spins.
According to reports, this is one particular partnership that the developer is thrilled to sign and is a multi-pronged deal that will allow multiple front-end casino brands to integrate Playson titles from the innovative catalogue of games.
Through the development of thrilling titles and integrated retention tools, Playson has consistently grown its brand reputation and reach across Europe and this deal further strengthens the developers position in the market.
The operator has praised the software developer in creating world-class casino content that it is happy to showcase to customers and provide an immersive gaming experience at every turn.
Betclic anticipates that the games it integrates on operator sites will be ‘warmly received’.
Blanka Homor of Playson commented on the latest partnership with Betclic:
We are thrilled to partner with the Betclic Group, which boasts an impressive plethora of widely recognised brand names.
With the delivery of our cutting-edge collection of slots and retention tools, the group’s online brands will continue to go from strength to strength in the coming period thanks to our quality content offering.
Francois Dogon of Betclic Group also commented on the latest addition to the games offering of operator sites:
Betclic Group is always driven by the customer centric approach, and we are delighted to integrate the supplier’s world class content, as Playson’s immersive games make for a welcome addition to any operator portfolio.
With a deserved reputation for excellence, we have no doubt that Playson’s innovative product offering will be warmly received across our extensive operator portfolio.