Meridian Gaming partners with Relax Gaming in Serbian market

Meridian Gaming partners with Relax Gaming in Serbian market

It has been announced today that online gambling operator Meridian Gaming, known for its popular sports betting and casino brand Meridianbet, has partnered with leading iGaming content provider Relax Gaming.

The partnership between the two companies will see the games provider supply the operator with a wide variety of new casino tier-one content from its portfolio in the Serbian market.

This is a historic milestone for Relax Gaming as it enters the gambling market in Serbia for the first time in its active operations, integrating innovative games for Meridian Gaming customers, including Money Train 2, Beast Mode and Temple Tumble.

According to reports, this partnership will see the online casino operator gain access to an array of games from the providers existing catalogue of in-house creations and third-party partner studios.

The developer and aggregator currently operates two programmes, Powered By Relax and Silver Bullet, that not only boosts the games offering but also encapsulates one of the most diverse and creative selections of games in the industry.

Additionally, both Relax Gaming and Meridian Gaming will benefit from a mutually beneficial agreement that not only increases the games offering to Serbian players, but also increases footprint and boosts player acqusition and retention numbers.

What’s more, the operator and provider have stated that they both expect to form additional partnerships in the future as they expand in to regulated markets in Europe, including Malta, Belgium and the Balkans.

Currently, the operator is active in around fifteen jurisdictions around the world and has a solid reputation in both the offline and digital world for its betting and gaming services.

Furthermore, by signing this deal, not only will Relax Gaming enter a new regulated market, the brand is looking to use the ‘fruitful’ link-up to make a statement in the region and drive growth and expansion.

Nadiya Attard of Relax Gaming commented on the partnership:

We’re delighted to make our first appearance in the Serbian market with Meridian Gaming. The operator boasts an impressive reach across three continents and this deal gives us a real boost as we look to make a statement in this region.

This is the ideal move to ensure we continue to drive differentiation on the global stage and we look forward to a long and positive relationship with Meridian so ensure we both accomplish that.

Alexia Smilovic Ronde, also of Relax Gaming shared comments on the link-up:

Serbia is an emerging market with a stable regulatory framework and a rapid growth of its online gambling segment since 2019, which is promising for our future developments in the region. In short, this is an incredibly exciting move for both Relax and Meridian that we are confident will prove fruitful.

Milan Djurmez of Meridian Gaming concluded by commenting on the latest addition to its casino games offering and what it means for players:

Relax’s innovative slot offering brings immersive and engaging products to a wide range of players, and we’re delighted to say that will include our own customers as a result of this deal.

We are extremely excited to see how our customers react to having all these new, ground-breaking titles at their fingertips.

Leave a Reply

Your email address will not be published.