It has been announced today that a partnership expansion has taken place between iGaming software developer Pragmatic Play and leading gambling operator in Romania, MaxBet.
The expanded partnership will see the provider open up its suite of live dealer casino games to the operator, after previously integrating its portfolio of high quality video slot titles.
Customers of the Romanian online casino site will now have their games offering boosted with the addition of a batch of new live casino games, including Live Blackjack, Live Baccarat and game-show titles such as Mega Wheel.
This partnership expansion, which will increase the operators games offering significantly, whilst expanding the games providers reach across Europe, particularly in the growing Romanian gambling market.
According to reports, this deal between Pragmatic Play and MaxBet is mutually beneficial and will not only increase player acquisition numbers, but also retention and revenue.
Additionally, the agreement is inline with the games providers growth and expansion strategy in new and active markets and follows a series of deals with major online casinos in Europe.
Yossi Barzely of Pragmatic Play commented on the partnership expansion with MaxBet:
We are pleased to be building on our strong relationship with Maxbet.ro and increasing our reach into the Romanian market.
Our award-winning Live Casino portfolio represents an exceptionally strong proposition and we are excited to see how Maxbet.ro’s players, that currently enjoy our slots, engage with our live solution.
Victor Rusinov of MaxBet also commented on the agreement that introduces the providers live dealer titles to Romanian players:
Developing our already strong ties with Pragmatic Play, by beginning to offer their exciting Live Casino products will allow us to give our users a world class selection to choose from.
They will now have a breadth of content to enjoy, including exciting slots, more traditional card games or the innovative Mega Wheel as we continue to secure our position as a leading operator in Romania.
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